In 2007, Eduardo Poza, a young entrepreneur with a deep love for the verdejo grape variety, starts to give shape to an ambitious project with the goal to recuperate verdejo’s truest identity. It is part of RUEDA, Denomination of Origin.
In 2007, Eduardo Poza, a young entrepreneur with a profound love for the verdejo grape variety, starts to give shape to an ambitious project with the goal to recuperate verdejo’s truest identity under a new and thoroughly modern brand name: “VERDEAL“. In his pursuit of that uniqueness, that singular varietal character, he deemed absolutely necessary to enrol his brand within Rueda designation of origin.
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